I learned data layer architecture at Tealium — one of my first jobs out of college. That's where the theory behind everything I build comes from: how data moves, how systems talk to each other, how you instrument the flow.
I was the first person to make CJ use Cake's pixel for network tracking via postback. Nobody had done it before — I had to convince both platforms it was possible. That was my first experience with postback tracking, and it became foundational to everything I've built since. I built a drivers education monopoly through my experience at DriversEd.com and IDriveSafely. I started the affiliate program at Aceable as employee #10 and the company exploded largely because of the partnerships I built. They later acquired my prior work at IDriveSafely and DriversEd.com — after firing me without cause.
That experience taught me what scale looks like from inside, and what happens when you build the partnerships that make a company go. The TreeChain i18n system is the next evolution: building for every market simultaneously — with genuine localization (not translation), local currency display, and regional intent matching — from a single codebase.
The result: 8 sites, 69 languages, 145 regional locale variants, 45,000+ pages. Each page with unique localized JSON-LD schema, hreflang tags, and currency-converted pricing. Deployed in a day.
Subdomain routing: Every language gets its own subdomain (de.site.com, pl.site.com, ja.site.com). Every country variant gets a locale subdomain (es-mx.site.com for Mexico, ar-eg.site.com for Egypt). Wildcard DNS + wildcard SSL + FastAPI middleware handles all routing from a single application.
Currency conversion: Real-time FX rates with flat-rate overrides for EUR/GBP/USD trials. Every visitor sees prices in their local currency. Japanese yen, Nigerian naira, Mexican pesos — all converted and displayed natively.
Content generation: Claude Code agent pipeline generates unique localized content per brand per site per language. 40,000+ unique content pairs. Not template fill — genuinely varied copy with different voice and structure per locale.
SEO architecture: Every page has unique JSON-LD with localized priceCurrency and areaServed. Proper hreflang across all 145 variants. Localized meta descriptions. The result: #3 in Polish Google within 24 hours of deployment on an aged domain.
The same infrastructure deploys to any vertical. Collectibles marketplace (eBay Partner Network, Heritage Auctions). Financial services. Local community directories (ledbury.org model). Healthcare (intake.dental). Any product, any market.
One repo. Any vertical. Any market. 69 languages. Day one.