GoDaddy Buys Uniregistry

GoDaddy announced the acquisition of domain investor favorite Uniregistry on February 11, 2020.  The move is expected to send shock waves through the domain investment world. Uniregistry, popular for it’s free whois protection and bountiful domain investment features, will continue to operate as a stand alone TLD registry site.  The acquisition is thought to be more around the domain portfolio of Uniregistry CEO Frank Schilling. The Cayman Islands based corporation is rumored to own the domain rights to over 375,000 domains. These are expected to become part of the GoDaddy buy it now offering on premium domain names.

What Does This Mean for Uniregistry Customers?

The sale of Uniregistry is expected to go through by Q2 of 2020.  It is rumored that all of Uniregistry’s employees in Manchester and the Cayman Islands will remain with the company.  Features of the Uniregistry brand aren’t expected to change too much. We never know though with a corporate acquisition of this size.  Anything could happen to Uniregistry once GoDaddy takes over. That has some investors scared of the coming days.

In reality GoDaddy will likely keep features of Uniregistry in tact.  GoDaddy doesn’t need another GoDaddy. They’re already the largest domain name registrar in the world.  Uniregistry caters to a completely different customer. It is known to attract some of the more savvy domain name investors in the space.  Changing an already profitable business that is popular with veterans would be a risk for GoDaddy. They must know that. The domains owned by Schilling are much more the point of this acquisition.  GoDaddy stands to make a significant profit with its user exposure and being able to sell them to a huge base of existing customers.

Uniregistry’s sleek design, easy to use features and mobile application, and yearly membership discount on domain registrations are likely to remain as offerings.  While I can’t stand GoDaddy, I do keep faith that the Uniregistry offering will remain the same. GDDY is publicly traded and have been known to respect some of their limitations.  Again, this acquisition is meant to attack a different consumer segment. GoDaddy isn’t attacking novice businesses that need a website with Uniregistry. They’ll likely leave it to the pros so that they can make money on a completely different set of consumers.

Alternatives to Uniregistry and GoDaddy

For those looking for refuge from Uniregistry and GoDaddy, there are plenty of options for you.  Domains.google was recently launched and offers a very competitive offering to the likes of GoDaddy and Uniregistry.  Owning the .page, .app, and .dev TLDs, google is the cheapest place to buy a top level of service from a registrar. Namecheap is still a good option for domain investors.  They recently posted their most revenue positive year in 2019 and made nearly $150M in gross revenue while adding over half a million customers. HostGator, BlueHost, SiteGround, and Domain.com are known to be reliable.  

Conclusions

If you’re a domain investor like me, you’re sticking with Uniregistry.  We have to keep some blind faith here in hoping things won’t change. I keep over 500 domains on several different account names with Uniregistry.  Transfering out of the registrar would cost an arm and a leg. It’s only worth it if things really hit the fan. If everything stays as is, I will continue to register and invest into Uniregistry.  It’s never failed me in the past and I will continue to rely on its consistency until it proves me wrong.

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